Case study · Brace Auto Parts · Guangzhou, China
An auto parts catalogue.
A direct route to WhatsApp.
I built the Brace Auto Parts website around its product catalogue: brand and model pages, individual parts, multiple languages and direct WhatsApp enquiries. Below are the design choices and the recorded results for July–September 2026.
product pages
catalogue in English and Spanishvisits from Google
clicks from search resultstimes shown on Google
in search resultsspent on ads
no paid ads at any pointHow it was built · By Jordan
From product records
to useful enquiries.
The starting point was a real catalogue and the questions buyers already asked. The site gives each part a clear place, then carries that context into the conversation.
01
Clean the product information
Existing product listings supplied the names, images and part references. Duplicate records were removed; items without usable images or a clear category were reviewed before publication.
02
Offer more than one way in
A buyer with an OE number can look for a specific part. Someone starting with a vehicle can browse by brand, model and part category. The catalogue connects those routes.
Open the catalogue ↗03
Give the part its own page
The product name, vehicle information, photo and available reference numbers sit together. English and Spanish versions have separate addresses, so buyers can open and share the relevant page.
04
Keep the product in the enquiry
The WhatsApp button prepares a message with the product name and page address. For a larger order, an enquiry entry lets the buyer start with an Excel or PDF parts list.
05
Leave fitment checks to the conversation
A model name alone may not identify the correct version. The site asks for OE, VIN or an old-part photo where needed; quantity and destination help the team prepare a useful quote.
06
Make pages findable and usable
Descriptive titles, links between related pages, language versions and a sitemap help search engines understand the catalogue. Phone layouts and enquiry links are checked before delivery.
Jetour → X70 → a part page → WhatsApp with the product and page already included.
The buyer reviews and sends the message. The sales team then checks the requested part and order details.
What I built
Built so the right part gets found.
The site is a catalogue first. Every part has its own page, in the language the buyer searches in, with the WhatsApp button one tap away.
5,400+
Parts, each with its own page
In English and Spanish. Available OE references appear in product names and details, giving buyers a way to look for a specific part.
5
Languages
English, Spanish, Portuguese, Arabic and Russian entry pages for the markets that buy.
1 tap
WhatsApp on every page
The message is pre-filled with the part and the page, ready for the buyer to review and send.
By make
Pages by brand, model and country
Chery, Haval, Jetour, Changan, MG, Geely and more, plus pages for Saudi Arabia, Peru, Panama and other markets.
Google
Submitted to Google
Pages submitted to Google with a sitemap, and clear titles that say the brand, model and part.
Phone
Made for the phone
The catalogue and enquiry buttons are designed to work on a phone as well as a larger screen.
Project timeline · Through September 2026
Website live
Catalogue, languages and WhatsApp buttons in place.
Pages get found
Google starts showing product pages.
238 Google clicks
Clicks from search results that month.
912 Google clicks
Clicks from search results that month.
Is this for my business?
Your own channel, next to the marketplaces.
This fits parts businesses with a real catalogue: distributors, importers, wholesalers and parts stores with stock. Marketplaces keep the buyer in their inbox, one click from dozens of competitors. Your own website sends them to you.
Search visibility depends on your catalogue, your markets and competition; these historical figures are not a forecast.
What you get, the same way it was built here:
- Your catalogue online, one page per part, by make and model, with OE numbers where you have them.
- The languages your buyers search in.
- WhatsApp one tap away on every page, with the part already in the message.
- A sitemap for Google and a link to your business location, where available.
- A free preview first, so you see it before you decide.
- Google clicks and impressions are from Google Search Console for July–September 2026. These measure search visibility and visits, not customer orders or sales.